You have a long-standing consulting relationship with a large consumer products company, GRB Sdn Bhd. This company represents 50% of your consulting revenue and is clearly your most important client.
The CEO of GRB Sdn Bhd has called to ask you to dedicate a significant amount of your time over the next couple of months to assist with a large merger project. The company is merging with a larger conglomerate, whose primary business is the sale and distribution of tobacco products. The CEO is relying on you to assist in facilitating a smooth integration of the two companies. You promised yourself that, after your mother passed away from lung cancer, you would never work for a tobacco company.